Website analytics can be nebulous and overwhelming. In this article, I hone in on what's most important for self-employed business owners: understandable and useful data! Conquer your analytics with this simple strategy.
Read MoreHow does your website get discovered by search engines? It's called SEO or search engine optimization and it's some thing you actually have control over. Learn more about how to help the search engines understand your website better.
Read MoreAre people finding your blog on social media? Make it easier for people to find and share your blog on their favorite social networks. Let them do the work of promoting your blog for you!
Read MoreAs a solo-entrepreneur, you need a website, it shouldn't cost you a ton, and it should be easy for you to update. Here are three leading platforms that are great resources for solo-entrepreneurs.
Read MoreMaggie Karshner is a self-employment coach based in Seattle and Tacoma, Washington. She specializes in coaching solo entrepreneurs and owner-operated small businesses in industries such as real estate, mental health therapy, massage therapy, yoga, doulas, and non-profit.
Maggie's coaching practice encompasses one on one coaching, group coaching, and asynchronous learning via the member area of the website.
As seen on King5's New Day NW and in The Seattle Times.
Business Plans. Are they archaic? Vital? Confusing AF? This is the first of a series of articles designed for self-employed businesses and people critical of capitalism. This series will go in-depth into each component of a business plan. This first article is an overview going through all the parts of a business plan. By understanding the components, it will become less monolithic. You might realize you know more than you thought, or that you've missed a key thing. Launch your business smartly with a solid plan!
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You're self-employment curious, but you're not even sure what your business is or does. It's not clear to you what your business does and what it means to know what it does. You want to have confidence in knowing the general form of your business. I'll help orient you to the basics of your business. This also addresses what's required of the Executive Summary and Company Description sections of a business plan.