From Big Picture to Small Scale: How to Be Self-Employed And Master Market Trends
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This article is for those who are struggling to understand what market research means. As a small business, you need to avoid overwhelm and focus on the most relevant market data. Allow me to illuminate what works best for self-employed businesses. I'll show you how to understand your market well enough to properly steward your business. It's not just, What trends are you noticing? but also How are you noticing trends?
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You're self-employment curious, but you're not even sure what your business is or does. It's not clear to you what your business does and what it means to know what it does. You want to have confidence in knowing the general form of your business. I'll help orient you to the basics of your business. This also addresses what's required of the Executive Summary and Company Description sections of a business plan.