Self-Employed and Stuck? 4 Parts of Marketing You Actually Need to Know

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Self-Employed and Stuck? 4 Parts of Marketing You Actually Need to Know

Marketing is a big umbrella that covers many, many different things. When coming up with a marketing plan, it can be difficult to focus in on the aspects of marketing that you really need to learn about. This article is for any aspiring self-employed business owner who wants to do it right. This overview will help you to understand all that's involved with a marketing plan, and help you zero in on the stuff you need to learn about.

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Beat Your Weaknesses: How to Win as a Unique Self-Employed Business Owner

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Beat Your Weaknesses: How to Win as a Unique Self-Employed Business Owner

If you've never felt insecure when comparing yourself to others, this article isn't for you. For the rest of us normal people, we need to explore this and how it's impacting our current or future businesses. It's vital for self-employed businesses to understand their competitive advantages and disadvantages. But trying to understand this usually gets us stuck, demoralized, or frozen. Let me reframe competition and the dis/advantages of your business so that you can more easily succeed.

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Want a Risk-Free Business? Learn 3 Ways to Keep Yourself Protected

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Want a Risk-Free Business? Learn 3 Ways to Keep Yourself Protected

This article is for the cautious first-time business owners who don't want to "risk it all" in launching their business. You're struggling with a fear of risk, especially in the case of litigation. You want to move forward and put protections in place confidently. I'll enlighten you regarding the risks you're exposed to. Then I'll further soothe your fears by describing the many methods you can use to protect yourself and your business. By the end of this article, you'll know risk-reducing actions and be able to move forward with confidence!

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Avoid Price Increase Agony: How to Easily Raise Your Rates

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Avoid Price Increase Agony: How to Easily Raise Your Rates

Once upon a time, you decided on rates for your business. They made sense at that time. But now, you're not sure they're working for you anymore. Is it time to raise prices? What should you raise them to? How do you roll out these new rates? This article is for folks like you: business owners who are struggling with changing their rates. You don't know how to raise your rates and want to confidently decide upon and implement a new price. Read on as I clarify the process. You'll get instructions on each step so that you can confidently make an increase in your rates.

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Launch a Business, and Then Your Life Shatters? A Guide to Get You Through

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Launch a Business, and Then Your Life Shatters? A Guide to Get You Through

This is an article for business owners who are struggling with getting knocked off balance when big life stuff happens. It's possible to navigate negative events with less stress. This is true even if you're only just launching your business. Let's explore a few principles that will help you get through a tough time with a successful business.

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Spend Money to Make Money: How to Defy Doom and Avoid Bankruptcy

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Spend Money to Make Money: How to Defy Doom and Avoid Bankruptcy

You want to start a business, but you're not sure what to buy now and what to hold off on. You want to make purchases with confidence to launch your business, but you also don't want to end up bankrupt. Starting a business comes with tight budgets and tough spending decisions. Read on as I provide guidance on differentiating between must-have and nice-to-have expenses. Learn when to invest in essential items and when to consider nice-to-haves like virtual assistants or upgraded tools, all while managing your funds effectively.

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Thriving Through Chaos: How to Turn Unexpected Changes into Opportunities for Growth

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Thriving Through Chaos: How to Turn Unexpected Changes into Opportunities for Growth

Do you experience fear in the face of change? Fear is normal but you can still learn to navigate even unexpected changes with serenity. Using my own recent change as a context, I illustrate the steps needed to navigate any change. You can increase your confidence with change by making an informed decision about the best way to move forward. This is such a vital skill in the ever-changing landscape of small businesses!

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Don't Let Rejection Plunge you into Despair! How to Prevail with Resilience!

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Don't Let Rejection Plunge you into Despair! How to Prevail with Resilience!

This month's blog article is perfect for those of you who want to face rejection without catastrophizing. Rejection is the biggest hurdle for self-employed businesses. Self-employed business owners like you CAN have a more resilient attitude toward rejection. I'll provide a framework by using Daniel Pink's book, "Selling is Human", to analyze the rejection. I'll apply this framework to understanding a personal experience of rejection. Take rejection in a positive light and used it to improve your skills, rather than view it as a failure.

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Don't Delay Self-Employment Because of Retirement: How to Seize Saving Now!

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Don't Delay Self-Employment Because of Retirement: How to Seize Saving Now!

It's reasonable to feel intimidated by saving for retirement when you're self-employed. You want to know how to ensure a secure retirement. Here I'll demystify and simplify the process. This will help you to take the first steps toward the retirement you deserve!

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The Success Myth and the Four Factors You Actually Need to Know About

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The Success Myth and the Four Factors You Actually Need to Know About

What would it be like to work at a comfortable pace? What would it be like to work like that while achieving success? In this blog article, I dispel the myth of hard work and share the four factors that actually contribute to success.

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3 Lessons to Help You be a Good Self-Employed White Person

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3 Lessons to Help You be a Good Self-Employed White Person

For white people, it can be challenging to maintain the momentum of an anti-racist practice. When we think of anti-racism work in our self-employed business we often get even more stuck. Here’s a little update on my own practice and the huge shot in the arm it took over the summer!

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How can I be Confident That my Business is Possible?

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How can I be Confident That my Business is Possible?

Confidence in your business being possible is a key concern of so many aspiring self-employed people. This concern obscures the real question. In this article, I answer the initial question and offer a practical tool that will answer the underlying question.

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How to Get Good at Money: Build the Skills You Need for Self-Employment

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How to Get Good at Money: Build the Skills You Need for Self-Employment

I don't know who's promoted the idea that business owners are universally good at money. We're not. And even then, those of who are good at it, it's not because of a god-given talent or anything. It's because we learned it. Being "good at money" is a complex set of skills that are rarely taught, but are totally learnable!

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Afraid of Self-Employment Failure? Develop a Plan!

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Afraid of Self-Employment Failure? Develop a Plan!

If you’re afraid of launching your self-employed business a plan can be an easy way to alleviate some of your fears. You don’t have to leap blindly, you can have a plan for each of the three phases most people go through when launching their self-employed business. You’ll also find that having a solid plan B is both motivating and comforting.

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