It might seem that casting a wide net is a good strategy for building your client base, but in actuality, if you try to appeal to everyone, you attract no one. Here's how this operates, and how to focus on a singular ideal client to make sure you do land the clients you deserve.
Read MoreWe all have things that must get done but that we don't really enjoy doing. This is even more true for self-employed business owners. Here are three strategies I employ to help me do things I don't want to do. These strategies are helpful for anyone, even if you don't have a business (yet!)
Read MoreWhen we’re in business for ourselves it can be easy to get knocked off center and waste valuable energy trying to get back to center. Here are strategies I use in my business that may help you to stay centered or return to center quickly by using discernment.
Read MoreYou started a business and now you think you need to be all serious? Pssh. Nope! Here are 5 silly practices that will HELP your business!
Read MoreIt's natural to try and find trends in the ebb and flow of your business and summarize them as business seasons. Sometimes these patterns have an industry-wide truth behind them, but often times they're just patterns. Better understand how to use business seasons to your advantage.
Read MoreSelf employment comes with a wide variety of benefits, many of them are unexpected. One thing I love about being self employed is my freedom to follow my curiosity and learn more about the things I'm interested in. When you're self employed, everything you learn becomes a value-add to your clients. It's win-win-win all around!
Read MoreI see many self employed business owners shying away from the notion of "sales." Our collective image of sales seems to include the slimy salesman, however this is not reflective of modern sales strategies. Leave behind the image of Depression Era Sales and learn about modern sales tactics that encourage you to embrace your integrity.
Read MoreA long struggle is often necessary to build a business or launch your self employment. Starting a business doesn't require losing your mind. Learn some tips for perservering through the challenges that self employment can throw at you.
Read MoreTake the new year by storm and commit to Do Your Own Thing. The pressures to conform are ever present, but joy can only be found when we embrace our true self and bust out of oppressive office environments!
Read MoreIntroverts often find networking events daunting. This post is focused on strategies for more pleasurable networking for introverts and other folks who find networking events draining or difficult.
Read MoreA common hurdle to becoming self employed is where to find the money to get started. Here are the methods most self employed business owners have used.
Read MoreNetworking can be a baffling undertaking for self employed business owners. Learn the basics of successful networking to have your business thriving in no time!
Read MoreBeing self employed can make it feel like you don't have the time for a break or a vacation. But that's not true! You deserve breaks and you deserve to be able to take them without guilt.
Read MoreMaggie Karshner is featured in this article published by the Seattle Times, written by Maggie Mertens. The article discusses some contract work as opposed to traditional employment and shares some strategies for making multiple jobs work.
Read MoreWhen in business by yourself, social media can seem daunting, yet an important part of doing business. I cut through the fluff, and explain how to leverage social media for solo entrepreneurs without getting overwhelmed.
Read MoreYou're looking for the perfect coach but you don't know where to start? This is a common confusion, especially if you're looking for a coach who offers one on one sessions. Here are the top 5 things to be looking for in a coach.
Read MoreThat client canceled at the last minute, again. You didn't mention it before, but now it's getting to be too much. What do you do? It sounds like you’re struggling with having clients treat you the way you want to be treated. Keep reading to learn how to establish clear expectations that will ensure your clients treat you right. The secret lies in your cancellation policy. Let’s clarify so that you can love working with clients without the little headaches or nit-picky blowups!
Read MoreYou got an interest in being self employed, and you're probably considering it because you want your life to be different than it is now. Creating your business with an eye on what your ideal week looks like can make for a very fulfilling experience with self employment!
Read MoreHow do you know if your business will succeed? Well, you don't really, but the fundamental balancing act of three key aspects of your business is a strong indicator. Read on to learn more about what makes a business work.
Read MoreLiving an engaged life typically makes us feel like our lives are more meaningful and full. Here are some tips on how to stay engaged in the most difficult of circumstances.
Read MoreMaggie Karshner is a self-employment coach based in Seattle and Tacoma, Washington. She specializes in coaching solo entrepreneurs and owner-operated small businesses in industries such as real estate, mental health therapy, massage therapy, yoga, doulas, and non-profit.
Maggie's coaching practice encompasses one on one coaching, group coaching, and asynchronous learning via the member area of the website.
As seen on King5's New Day NW and in The Seattle Times.
Business Plans. Are they archaic? Vital? Confusing AF? This is the first of a series of articles designed for self-employed businesses and people critical of capitalism. This series will go in-depth into each component of a business plan. This first article is an overview going through all the parts of a business plan. By understanding the components, it will become less monolithic. You might realize you know more than you thought, or that you've missed a key thing. Launch your business smartly with a solid plan!
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You're self-employment curious, but you're not even sure what your business is or does. It's not clear to you what your business does and what it means to know what it does. You want to have confidence in knowing the general form of your business. I'll help orient you to the basics of your business. This also addresses what's required of the Executive Summary and Company Description sections of a business plan.